Search engines play a very
important and central role in the field of affiliate marketing. These are
considered to be your ultimate weapons. Search engines are responsible for the
introduction of your website to hundreds and thousands of people. Most of the
traffic that is hitting your website mainly comes from the search engines.
Popular search engines are Google, Yahoo etc.
When a person searches for any
information, the search engine goes through all the indexed pages and presents
the searcher with all the websites that match the written phrase. The pages
that have high ranking come first. It is very obvious that visitor will click
on the website that is coming at the top. It is very rare that someone will
browse 5 or 10 pages of results and then visit the website listed there. So in
order to maximize your web traffic your website must have a high ranking in the
search engines.
It is also noticed that most
of the visitors search the top seven to eight search engines. The most
important search engine is GOOGLE. Your
website will be introduced to lots of users by these search engines. A search engine is a really big source to
attract people and make a bring in traffic to your website. So in affiliate marketing
you must learn how a search engine works.
Keyword’s Importance
Keywords have a great
importance to carry traffic to your website. As we know, the majority of the
users search their topics, through various search engines, using the keywords.
Select the keywords for your website. Always try to select the keywords that
have less competition and are hot. After selecting the keywords for your
webpage try to get the higher page rank. If someone searches for your keywords
on the search engines, then your website should come in on the first page to
get the maximum benefit.
How People Come to Your
Website
Researches have proved that if
a consumer wishes to search a website to get any kind of information or to
purchase any product or service, he searches websites through either of the
ways which are given below:
First method is the use of
search engines. The most well known and used search engines are Google, Yahoo
and MSN. Someone can find the link of your website in an article, forum or
another website. By hitting that link he
may visit your website. Some others may find the link of your website in their
email. There are many possible sources from which someone can find the link of
your website.
It is however observed that
90% of your website visitors are coming from the search engines. Only 10%
traffic is generated by other sources like emails, forums and various
miscellaneous websites. This means that
you should concentrate on your page rank in the search engines to receive the
high traffic.
How Search Engine Works
Every search engine uses an
algorithm to calculate the page rank of a website. No one knows the exact
algorithm. But it is a known fact that the websites that have high website
content related to their keywords are ranked higher. Another important factor
is the traffic coming from other high ranking website. For example if you have
joined a forum which has high page rank, you should post your text there and at
the end you can paste your website link.
Now, whenever someone from that website clicks on your website, it will
make your page rank higher. Another factor is how many websites have your
websites link on their page. If such a website is greater in number and are
highly ranked websites, then your ranking will also be increased. You can use
the link exchange and banner exchange techniques to take this benefit.
Conclusion
About 90% of your web traffic
is coming from the major search engines. So if you want to get more traffic and
more sales in affiliate marketing then you should use different methods to
increase your page rank in major search engines like GOOGLE, MSN and YAHOO.
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