Affiliate marketing gives you
the opportunity to make money online automatically, once you have setup your
website successfully. It is considered to be a very simple and a very easy way
to earn a good income with affiliate marketing. But it is not as easy as it is
thought. Not all persons entering in this field become successful affiliate
marketers. Those who are lucky enough to get real success in this business are
few.
Here we will discuss the three
major mistakes of affiliate marketers that usually make their business
collapse. This will help you in earning
a steady income. If you will avoid these mistakes then you can sit back and
enjoy your steady and monthly “free” income.
In affiliate marketing, you
get your commissions for promoting products and services of a merchant. It is the Merchant who is bound to pay you
the sales commission. The duty of the affiliate marketer is to promote the
products of the merchant. The merchant is the investor, who pays commissions to
the affiliate marketers, when any of his products are sold.
Now take a look at the three
fatal mistakes of affiliate marketers:
1. Don’t send your prospects directly
to an affiliate website
Don’t send your prospect
directly to the website without offering any free benefit to the visitor
because there is a possibility that the consumer will not like the product and
close the website without even buying a single product. Now you have lost this
consumer forever because it is obvious that the next time he will choose to
visit another site.
If you want your visitors to
visit the website again and again, offer them some kind of free benefit like
free gifts, software or e-books. You can send them a free newsletter or weekly
horoscope at their email address. If you are successful in grabbing their email
address, then you can send them advertisements on their email address on a
regular basis too.
2. Don’t Create a Website Full
of affiliate links, flashy banners and Ads
If your website is full of
affiliate links, lots of flashy banners and other advertisements then your
visitor may become confused and he may simply leave your website. People like
to see the clear and easy to understand websites. Just put an honest product
review to get the visitor’s attention. Try to put text ads instead of flashy
and graphical ads. Researches have proved that text links are more successful
than flashy banners. People like to see what they want and not the fancy
graphics. Also the load time of simple websites is much faster in comparison to
full graphics, loaded websites. People like to visit the site that opens in
seconds. So be simple and be focused.
3. Commission theft
Commission theft is one of the
biggest drawbacks in this field. Although, it is not possible to eliminate it
completely, you can use some tricks to minimize it. Cloaking and redirecting of
affiliate links are the options for you in this situation.
Usually the affiliate links
contain the affiliate id of affiliates at the end of merchant website’s URL. An
example is:
http://www.website.com?aff_id=your_affiliate_id
This is not a good style. Any
person can easily drop your “aff_id” part from the above link and can visit the
merchant website to make sales. In this case the sales are made but you are not
credited. The solution of this problem is “cloaking”. After cloaking your
affiliate link will be like:
http://www.website.com/affiliate_site
Conclusion
In conclusion, an affiliate
marketer should try to avoid the common fatal mistakes to become successful in
this field. Always try to collect the email addresses of your website visitors
by offering them some free gifts like newsletters etc. Then use their email
addresses to start your advertisement campaigns. Try to design your website
really simple and easy to understand for the visitors. People don’t like the
fancy graphics when they are searching for something to buy. And don’t forget
to cloak your affiliate links to get the maximum benefit. By avoiding these
main mistakes you can start earning sooner.
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