Sunday, 12 February 2012

HOW TO PREPARE ONLINE PRESS RELEASE

Online press release can provide considerable platform to reach huge online community. This article will provide complete guidance to make out well optimize and well written press release for PR distribution through the press release network. A well prepared press release would attract journalists and is also well optimized for distribution to targeted audience.

Proper keywords: Selecting key word is the most important part of press release optimization. Be very careful while deciding on a keyword phrase that is pertinent to the product or service you are offering. The best recommended tool to search keywords is wordtracker.com.

Keyword or phrase position: Place key phrase into the headline and the title of your press release. Try to repeat it nearly 2-3 times in the content of the release.

Starting should be solid: Remember to make your title and initial lines cover that you want to express. The remaining part of your press release should depict the detailed information.

Use product name repetitively: Repeat placements of the name of your service or product to make it eminent. For example, write "Search Engine Optimization" instead of writing "SEO", this would make your product name much popular.

Draft it for Journalists/Media agencies: The media agencies and journalists would grab your press release and publish it in their publications; they may slightly edit your press release.

Consider viewer's interest: You should consider to whom you are targeting your press release, and what is their interest. Think, if you were a part of audience, would you like to read the press release you have written.

Make your press release appear practical: Point out real facts of your company/organization, as readers are already so scholar enough to find out 'what's true and what not'?

Make your story that includes real facts: Avoid untrue examples and add-ons. If you find the content using much added extras, make it natural and real. Your press release should be in active voice, not passive. Verbs in the active voice makes your press release live.


Use only sufficient and essential words: Avoid using superfluous adjectives, extravagant language, or unnecessary expressions like "The most powerful". Tell your story with lesser words, as verbosity distracts from your content.

Avoid usage of terminology: However, a limited use of terminology would be allowed if required, if you aim to optimize news release for internet search engines. The finest technique to communicate your press release is to speak neatly, using regular language.

Keep away from too many exclamations: Too much usage of exclamation point (!) may harm your press release. But, if you have to use an exclamation point, use only one.

Get company permission: Companies are very self-protective about their recognition and credibility. So, get written permission before putting in any information or quotes about the company.

Company Information: The press release should include a short description of company, which depicts your company, products, service and a brief history of company.

Pick precise PR distribution network: Deciding on press release distribution network is also an important. There are hundreds of free press release distribution networks exist so it is critical to select on whether to go for paid services or free.

Propose RSS feeds: Assist journalist by offering RSS feeds so that they haul to your website. Through this interested parties will get known that you have relevant release on the topic for, which they are searching for.

TACTICS TO INCREASE AND IMPROVE MEMORY CAPABILITIES

This article will review the use and potential of using mnemonics tactics to increase and improve memory capabilities and better memory in general. In many studies it has been shown that mnemonics have three fundamental principles underlying the use of mnemonics are imagination, association and location. By using mnemonics there is a good chance of improving your memory. These three principals, association, imagination and location can be brought to work together, and you can use these principles to generate powerful mnemonic systems.

Working together, the principals of association, imagination and location can be used to generate powerful mnemonic systems. Hopefully once you have absorbed and applied these techniques you will understand how to design and apply these principles to your own field to design your own powerful, sophisticated recall systems. Lets start by a short review of the principals involved.

Association is the method by which you link a thing to be remembered to a method of remembering it. Although association techniques are different and use the same principals, you should try and use what you know works best for you, thus it is suggested that you implant your own associations rather than adopting a foreign system. You can you association by doing these following things; tying or linking a thing to be placed on top of the associated object, penetrating into each other, Merging together, Wrapping around each other, Rotating around each other or dancing together, Being attached to the same color, smell, shape, or feeling

Imagination in memory is used to create the links and associations needed to create effective memory techniques, imagination is the way in which you use your mind to create the links that have the most meaning for you. There is a natural difference between people since images that created will have less power and impact on you, because they reflect the way in which we think. The more strongly you imagine and visualize a situation, the more effectively it will stick in your mind for later recall. Mnemonic imagination can be as violent, vivid, or sensual as you like, as long as it helps you to remember what needs to be remembered.
The third principal and the last one is location. Location provides you with two things: a coherent context, this means that you have a context into which information can be placed so that it hangs together, and a way of separating one mnemonic from another: e.g. by setting one mnemonic in one bus seat, I can separate it from a similar mnemonic located in the back of the same bus. Location spices up your memory and provides context and texture to your mnemonics, and protects and prevents them from being confused with similar mnemonics. Setting one mnemonic with visualizations in the stadium in Milan, Italy and another similar mnemonic with images of a stadium in London, England allows us to separate them with no danger of confusion.

So using the three fundamentals of Association, Imagination and Location you can design images that strongly link things with the links between themselves and other things, in a context that allows you to recall those images in a way that does not conflict with other images and associations.

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